Olive Tree People Joins New York Fashion Week

Olive Tree People, Oliveda, and Olive Rose are joining forces with internationally acclaimed fashion designer Bibhu Mohapatra for his New York Fashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan, New York.

At the heart of the collaboration will be the unveiling of a one-of-one Olive Rose Gown, created by Mohapatra exclusively for Olive Tree People, Oliveda, and Olive Rose.

Thomas Lommel, Founder of Olive Tree People, commented:

“For thousands of years, the olive tree has represented beauty, strength, and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture. On Monday, the olive tree will no longer stand beside the runway. It will walk it.”

Behind the scenes, Oliveda and Olive Rose will lead the show’s beauty experience.

A team of over 20 makeup artists, led by Olive Rose Chief Celebrity Makeup Artist Luis Casco, will create the runway beauty looks and prepare the models and invited VIP guests.

Olive Rose debuted at New York Fashion Week last year, where it was celebrated as the world’s only makeup line based on hydroxytyrosol.

In keeping with an Olive Tree People tradition, front row guests will be offered individually hand-braided olive crowns—an ancient symbol of beauty, peace, strength and victory.

To celebrate the launch of the new Oliveda hydroxytyrosol hydrogel face masks and eye patches, guests will also be gifted the two new treatments to use whenever they need a 20-minute glow reset throughout New York Fashion Week.

This year, Olive Rose returns on an entirely new scale—not only on the faces of the models, but as the inspiration for an exclusive Bibhu Mohapatra couture creation and an unforgettable beauty experience extending from backstage to the front row.